Our unique “test drive” mode lets you discover the many styles and supported scripts of each typeface, type in any direction, and facilitate the pairing of simultaneously multiple variable and nonvariable fonts for the first time online.
It brings the full spectrum of our work into the limelight and positions Parachute as a type design agency that offers cutting-edge services and eclectic typefaces for some of the world’s most iconic brands and institutions.ĭesign core: Structured around highly responsive layouts and grids, the new website invites users to browse our various typefaces via an elaborate font tester. Created by design studio Typical Organization in collaboration with our in-house creative studio, the new Parachute website puts a fresh spin on an all-time classic typographic affair. After two years in development, we wanted to deliver an elevated e-commerce experience and offer a transparent look into the world of our type foundry. Responses by Panos Vassiliou, director and head of creative, Parachute Creative Studio.īackground: Parachute’s achievements had been downplayed in the past by our previous online presence.
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